Episode 7 It’s Opposite Day! Russell is launching Amazon so Lee’s going to launch her project, The Millionaire Author Mindset, on Kickstarter. This is the first part of a 2-part episode. Part 2 can be found below.
Opening credits and editing by the amazing Jim Wilbourne.
Join us as we discuss:
Why nonfiction can be perfect for Kickstarter
The nonfiction funnel - book to courses
How kickstarter allows you to test your ideas
How to get over your fear of doing something new
“Investment comes before growth”
The question to ask yourself when you are writing nonfiction: Who am I helping?
Harnessing your inner Aquatic: Lee becomes a mermaid
Branding to attract and repel your idea reader/customer
An anti-authoritarian bee, a purple psychedelic pig and other customer avatars / psychographics
“If you’re talking to everybody, you’re talking to nobody”
“Are you speaking to the 99% of people who aren’t going to buy your thing, or the 1% who are?”
What to put in a Kickstarter stack: $1, $20, $50, $100, $300, $600 pledge tiers
Ideas for nonfiction tiers and rewards: checklist, ebook, audiobook, paperback, workbooks, physical decks, VIP live calls and hot seats, master classes, masterminds, coaching cohorts, courses
The Kickstarter spillover effect
Book launch and pre-order strategy in tandem with Kickstarter
Russell’s foolproof clipboard strategy
What are Kickstarter perks and stretch goals, and why do we care?
The best time to launch a Kickstarter
How long should my Kickstarter be?
Lee’s homework: complete the simple "perfect" sales page worksheet and walkthrough from Russell’s course
https://writermba.teachable.com/p/the-kickstarter-accelerator
Let us know what you think of this episode, and what you’d like to see in Lee Savino’s Millionaire Author Mindset kickstarter!
Resources:
The Kickstarter Accelerator course:
https://writermba.teachable.com/p/the-kickstarter-accelerator
The Seven Figure Author course:
millionaire-author-coaching.teachable.com/p/seven-figure-author
The author ecosystem: https://authorecosystem.com/overview
Episode 7 - Turning the tables to focus on Lee’s six figure Kickstarter experiment (Part 1)