Episode 7 - Turning the tables to focus on Lee’s six figure Kickstarter experiment (Part 1)

Episode 7 It’s Opposite Day! Russell is launching Amazon so Lee’s going to launch her project, The Millionaire Author Mindset, on Kickstarter. This is the first part of a 2-part episode. Part 2 can be found below.

Opening credits and editing by the amazing Jim Wilbourne. 

Join us as we discuss: 

• Why nonfiction can be perfect for Kickstarter

• The nonfiction funnel - book to courses

• How kickstarter allows you to test your ideas 

• How to get over your fear of doing something new

• “Investment comes before growth”

• The question to ask yourself when you are writing nonfiction: Who am I helping?

• Harnessing your inner Aquatic: Lee becomes a mermaid 

• Branding to attract and repel your idea reader/customer 

• An anti-authoritarian bee, a purple psychedelic pig and other customer avatars / psychographics 

• “If you’re talking to everybody, you’re talking to nobody” 

• “Are you speaking to the 99% of people who aren’t going to buy your thing, or the 1% who are?”

• What to put in a Kickstarter stack: $1, $20, $50, $100, $300, $600 pledge tiers

• Ideas for nonfiction tiers and rewards: checklist, ebook, audiobook, paperback, workbooks, physical decks, VIP live calls and hot seats, master classes, masterminds, coaching cohorts, courses 

• The Kickstarter spillover effect 

• Book launch and pre-order strategy in tandem with Kickstarter 

• Russell’s foolproof clipboard strategy 

• What are Kickstarter perks and stretch goals, and why do we care?

• The best time to launch a Kickstarter

• How long should my Kickstarter be? 

•  Lee’s homework: complete the simple "perfect" sales page worksheet and walkthrough from Russell’s course

https://writermba.teachable.com/p/the-kickstarter-accelerator

Let us know what you think of this episode, and what you’d like to see in Lee Savino’s Millionaire Author Mindset kickstarter!  

Resources:

• The Kickstarter Accelerator course:

https://writermba.teachable.com/p/the-kickstarter-accelerator

• The Seven Figure Author course:

millionaire-author-coaching.teachable.com/p/seven-figure-author 

• The author ecosystem: https://authorecosystem.com/overview