Episode 6 - SLO and low; that is the tempo...for growing your direct sales, yo!

Episode 6: Self-liquidating offers: a boring term that makes us sound super smart! Join Lee and Russell as they discuss ways to advertise and push a pre-order using a direct store bundle–the author version of a self-liquidating offer.

Opening credits and editing by the amazing Jim Wilbourne. 

• Self-liquidating offers in courses and nonfiction, and now fiction

• Russell’s pre-order marketing strategy  

• Launch marketing strategy 

• Nick Erik’s 5x5 ad creation strategy

• Nick’s recommended romance audience: Diana Gabaldon, Danielle Steele, Nora Roberts, EL James, Sylvia Day, Contemporary romance   

• How to test ads

• What is the halo/spillover effect and why is it worth millions?

• “He was everything, he was nothing…and now he’s a potato!” 

• The two ways to make a direct store: Shopify or landing page with a store plug in like Optimize Press 

• The benefits of running ads to your own store versus Amazon or other retailers 

Resources: 

• Free Book Launch Checklist (includes how to apply for merchandising)

• Russell’s book launch checklist (the generic one tailored to him): https://BookHip.com/BDJDMNG 

• Solid marketing and ad advice: nicholaserik.com

• Steve Pieper’s direct sales course: app.stevepieper.com 

• Russell’s offers

  • www.russellnohelty.com/obsidiansales

  • russellnohelty.myflodesk.com/rc0k0kug3u

  • www.russellnohelty.com/ichabodcomplete/

  • www.russellnohelty.com/series/the-godsverse-chronicles/