Episode 6: Self-liquidating offers: a boring term that makes us sound super smart! Join Lee and Russell as they discuss ways to advertise and push a pre-order using a direct store bundle–the author version of a self-liquidating offer.
Opening credits and editing by the amazing Jim Wilbourne.
Self-liquidating offers in courses and nonfiction, and now fiction
Russell’s pre-order marketing strategy
Launch marketing strategy
Nick’s recommended romance audience: Diana Gabaldon, Danielle Steele, Nora Roberts, EL James, Sylvia Day, Contemporary romance
How to test ads
What is the halo/spillover effect and why is it worth millions?
“He was everything, he was nothing…and now he’s a potato!”
The two ways to make a direct store: Shopify or landing page with a store plug in like Optimize Press
The benefits of running ads to your own store versus Amazon or other retailers
Resources:
Free Book Launch Checklist (includes how to apply for merchandising)
Russell’s book launch checklist (the generic one tailored to him): https://BookHip.com/BDJDMNG
Solid marketing and ad advice: nicholaserik.com
Steve Pieper’s direct sales course: app.stevepieper.com
Russell’s offers
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