Episode 18 - The Godsverse Chronicles Retailer Launch and Live Stream Event (part 2 of 2)

This episode is the continuation of the live stream event discussing the launch of The Godsverse Chronicles. In this session, the focus shifts to more detailed strategies around multi-format book releases, direct sales, and the importance of building a supportive team. The discussion also includes practical advice on balancing personal life with professional responsibilities.

Key Points:

1. Multi-Format Launch and Its Impact:

   • The conversation opens with a discussion on the benefits of launching The Godsverse Chronicles in multiple formats (eBook, paperback, audiobook). Releasing across these formats simultaneously helps increase visibility on platforms like Amazon, as their algorithm favors books performing well in multiple formats.

2. Direct Sales and Maximizing Profit:

   • Direct sales are highlighted as a key strategy, particularly for selling signed paperbacks. The hosts discuss how direct sales, especially through Kickstarter, can offer significantly higher returns compared to traditional retail platforms. This approach was particularly effective for The Godsverse Chronicles, enabling the sale of premium editions and signed copies directly to fans.

3. Kickstarter and Special Edition Launches:

   • Kickstarter is again emphasized as a powerful tool for authors. In this session, the focus is on how Kickstarter campaigns for The Godsverse Chronicles allowed for special edition launches, which helped build excitement and drive sales. The platform provided a way to engage fans directly and offer them unique, higher-value products.

4. Building and Leveraging a Support Team:

   • The importance of delegating tasks to focus on creative work is a major theme. The hosts discuss how they built a support team to handle various aspects of the launch, from marketing to logistics. This delegation allowed them to focus more on writing and strategic decisions for the series.

5. Balancing Writing with Personal Life:

   • The episode addresses the challenges of balancing personal responsibilities with professional goals. The hosts share personal experiences, including managing chronic illness, raising a family, and maintaining a successful writing career. The discussion offers practical tips for managing time and setting boundaries to ensure both personal well-being and professional productivity.

6. Consistency and Market Adaptation:

   • A key takeaway is the importance of consistency in marketing efforts. The hosts discuss how The Godsverse Chronicles benefited from consistent marketing, even when strategies weren’t perfect. They also talk about the need to adapt marketing tactics to align with audience preferences and market trends.

7. Genre Considerations and Market Strategy:

   • There’s a discussion on the importance of understanding genre expectations, particularly when working within niches like horror or fantasy. The hosts suggest strategies for aligning The Godsverse Chronicles with popular trends while maintaining the unique elements that distinguish the series.

Final Thoughts:

This second half of the live stream event delves deeper into the strategies that contributed to the successful launch of The Godsverse Chronicles. By focusing on multi-format releases, leveraging Kickstarter for special editions, and building a strong support team, the hosts demonstrate how to navigate the complexities of a major book launch. The episode also underscores the importance of balancing personal life with professional ambitions and the need for adaptability in marketing efforts.